A global recession has impacted ecommerce markets worldwide. However, Vietnam still appears well positioned, in contrast, and is expected to do better than ever. That’s excellent news for us - affiliate marketers too, because if ecommerce thrives, affiliate marketing thrives as well! We’ve prepared 10 high converting affiliate programs for Vietnam GEO and some insights to help you navigate through the world of Vietnamese ecommerce!
Let’s do it!
Ecommerce in Vietnam
- Vietnam’s ecommerce market reached US$14 billion in 2022 and may reach as high as US$32 billion by 2025.
- It’s highly expected that Vietnam will be in the top three countries attracting the most investors in the ecommerce sector with such giants as AIA Insurance Inc, SBI Holdings, and Alibaba, and others pouring money into Vietnam’s Tiki, Lazada, and Sendo ecommerce marketplaces.
- Online shopping value per user is expected to reach US$260-285 per person in 2023.
- The majority of Vietnam’s population are under the age of 40 and are incredibly tech-savvy, becoming a driving force for change in consumer behavior in Vietnam.
- It’s estimated that Gen Z will account for 40% of Vietnam’s consumption by 2023.
- In Vietnam, the convenience of online shopping and the ability to store large volumes of goods at low-cost warehouses as well as the lack of space in Vietnam’s cities in general have driven ecommerce fiercely.
- Vietnam’s ecommerce market could be as big as traditional retail as soon as 2025, something not seen in other parts of the world.
Sources: E-conomy SEA 2022 report by Google, Temasek and Bain&Company; Vietnam Briefing, Vietnam E-commerce in 2022 report by the MoIT, “The new faces of the Vietnamese consumer” by McKinsey&Company
What do people in Vietnam buy?
Most popular online shopping categories according to online shoppers in Vietnam in 2021
Source: Statista
As we see, clothing, footwear, and beauty products were the most popular online product categories in Vietnam in 2023. Home appliances ranked second, with 64% of respondents naming them as the most frequently purchased online.
This opens up so many opportunities for promoting ecommerce affiliate programs for your Vietnamese audience.
And not only ecommerce gains attention. Travel services and education are in this list too.
Source: VNExpress
Travel, video related products and event tickets are definitely loved by Vietnamese users.
Also, don’t forget about the popularity of online financial services: with the wide penetration of the Internet in Vietnam, personal loans are transitioning to the online sphere too. There are more and more platforms which allow Vietnamese to choose the best loan options and apply for a loan in a few minutes.
The same applies for online education, which is gaining more and more approval among Vietnamese of different ages.
And surely, gambling niche is very lucrative in many Southeast Asian countries with Vietnam being no exception. If you have that type of audience, there’s no reason not to try gambling/betting affiliate programs.
Now let’s move on to our top 10 offers!
Ecommerce
1. Lazada Affiliate Program
Lazada is an ecommerce platform operating in Vietnam. It is one of the leading online marketplaces in the country, providing a wide range of products and services to customers. Lazada Vietnam offers various categories such as electronics, fashion, beauty, home appliances, toys, and more. It allows both local and international sellers to list their products on the platform, giving customers a vast selection to choose from.
Type: CPS
Payout: up to 13%
Cookie: 30 days
2. Tiki Affiliate Program
Tiki is a popular ecommerce platform operating in Vietnam. It is one of the leading online marketplaces in the country, offering a wide range of products and services to customers. Tiki.vn, commonly known as Tiki, provides a diverse selection of categories such as electronics, fashion, beauty, home appliances, books, and more.
Type: CPS
Payout: up to 13.5%
Cookie: 30 days
3. FPT Shop Affiliate Program
FPT Shop is a prominent retail chain of electronics and technology products in Vietnam. It’s one of the largest and most popular electronics retailers in the country. Their online store offers a wide range of products, including smartphones, laptops, tablets, accessories, home appliances, and other consumer electronics.
Type: CPS
Payout: up to 8%
Cookie: 30 days
4. Gamivo Affiliate Program
Gamivo is an online platform that focuses on providing digital gaming and software products to consumers. It serves as a marketplace where customers can purchase game keys, software licenses, gift cards, and other digital products. Gamivo partners with various publishers, developers, and suppliers to offer a wide range of gaming products.
Type: CPS
Payout: 5%
Cookie: 14 days
Education
5. Gitiho Affiliate Program
Gitiho is an educational technology company in Vietnam with a mission to help working people learn any skill online. Founded in early 2020, Gitiho has become the number 1 online learning platform in Vietnam and an important partner in the field of personnel training for banks and multinational companies in Vietnam.
Type: CPS
Payout: 40%
Cookie: 30 days
6. Udemy Affiliate Program
Udemy is an online learning platform that offers a wide range of courses on various subjects. It provides a marketplace where instructors from around the world can create and sell their educational content to learners. Udemy hosts a vast collection of courses covering diverse topics, including programming, web development, data science, business, marketing, photography, music, personal development, and much more.
Type: CPS
Payout: 10%
Cookie: 7 days
Financial services
7. Credify Affiliate Program
Credify is a Vietnamese financial aggregator that connects financial service companies such as banks and other organizations with consumers. Here users can look for and choose the best personal loan options from a variety of loan providers.
Type: CPA
Payout: up to 13.335 EUR
Cookie: 30 days
Gambling
8. Kingz Asia Affiliate Program
Kingz Asia is a reliable gambling platform with players from many Southeast Asian countries. The platform supports desktop, mobile, and tablet use. Here anyone can enjoy the best casino providers from the I-Gaming industry. Over 4500 casino games are included in the Kingz Asia catalog.
Type: CPA
Payout: up to $36
Cookie: 30 days
Travel
9. Bookaway Affiliate Program
Bookaway is an online platform that provides convenient and reliable booking services for various transportation options around the world. It allows travelers to book and purchase tickets for buses, trains, ferries, and other modes of transportation in different countries.
Type: CPS
Payout: 6%
Cookie: 45 days
10. Klook Affiliate Program
Klook is a popular online travel platform that offers a wide range of activities, tours, attractions, and travel services to travelers worldwide. It is known for providing convenient access to a diverse selection of experiences and services in various destinations.
Type: CPS
Payout: up to 5%
Cookie: 30 days
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Wrapping It Up
Vietnam’s ecommerce market has been growing rapidly, providing ample opportunities for affiliate marketers. More people are shopping online, creating a larger customer base for potential referrals. This growth offers a favorable environment for publishers to promote products and earn commissions.
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